His work feels like a memory you wish you could re-live — gentle, glowy, and grounded in human connection.

Ruben Latre is a visual magician living life as a commercial director. Whether he’s directing near a table(top), or in the great outdoors, Ruben brings projects to life with a mastery of technique, skill and style. He is an artisan. Self taught. Always creating. Always pushing past what he’s done before. No ego. Just work. Just Ruben.

Director / Cinematographer Ruben Latre won Best New Director at APCP Madrid. His work has been featured at the DGA in Shoot’s New Directors Showcase, shortlisted at AICP, and hailed by Adweek as “gorgeous, nuanced, and ethereal.”

Clients include: Barilla, Lindt, Pfizer, Verizon, Samsung, Modelo.